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Jib Jab

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Back in ancient times, 1998 to be exact, two brothers bore witness to an animated dancing doodie streaming over a 56K modem and it changed their lives forever. What Evan and Gregg Spiridellis saw in their browser was more than a dancing piece of dung; it was a once-in-a-lifetime opportunity to be pioneers in a brave new world of entertainment.
Comin' straight outta Brooklyn Gregg and Evan in the Brooklyn office, which also doubled as Gregg's apartment

At the time, Gregg was an MBA student at the Wharton School of Business, recovering from four years of investment banking, and Evan was an accomplished independent animator creating festival-winning short films. The idea that production costs were dropping and distribution was opening up led the brothers to believe (some said naively) that they could create a giant, new entertainment brand. In 1999, the brothers started JibJab in a Brooklyn garage (despite the fact that starting an Internet company in a garage is really a cliché thing to do).

Evan assembled a team of painters, photographers, illustrators and sculptors. Most of them had little or no experience with technology, but Evan challenged them to think about the computer as just another tool, like a paintbrush or a sculpting knife. Gregg hit the phone cold calling people in search of business and, on the side, took to writing comedy, because the art team needed concepts to produce.
JibJab on Leno Evan and Gregg visit with Jay Leno

At the beginning, the brothers supported their business producing high quality eCards for other companies. Then, in February 2000, the brothers created their first viral video hit with an interactive video of the Founding Fathers rapping about the Declaration of Independence. They quickly followed it with an even bigger hit featuring George Bush and Al Gore in a rap battle for the 2000 presidential election. The video was one of the web’s first broad based hits and landed on Fox’s MadTV, ABC News, CNN and a host of other national media outlets. The brothers were on the verge of success.
http://www.kqzyfj.com/click-2669472-10686012
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